Growing mobile and internet penetration has led to a considerable growth in Southeast Asia’s online advertising, or digital marketing spend. In this sense, data is a vital resource on which large advertising firms rely. The advertising industry in SEA is evolving, and brands are coming to understand that beyond merely creating ads, there is a need to deliver them to targeted consumers. In today’s fast-paced digital mediums, automation, programmatic ad-buying, and even picture recognition are critical. As a result, startups are gaining substantial traction in the market, and Southeast Asia offers a number of potential industry leaders.
Southeast Asia’s digital advertising firms are expected to rise by 13.93 percent by 2026. In total, it will amount to a stunning $15.35 billion. It is one of the world’s fastest-growing regional markets. Many businesses in the Southeast Asian region are willing to spend more on advertising, which is bound to increase in the future. This has made the advertising industry a high growth opportunity for startups.
In this article, we will walk you through Southeast Asia’s leading advertising startups. The details are shared below:
1. EYWAMEDIA, Singapore
EYWAMEDIA is a futuristic engagetech venture that enables broadcasters and advertisers to measure audience consumption patterns and engage the audience in real time. It also creates the content-ad strategy and generates attribution, cross-targeting, and re-targeting revenues through the use of multi-screen technology.
The company was founded in 2014 and is headquartered in Singapore. EYWAMEDIA also has offices and a strong presence in India, the United Arab Emirates, Israel, the United Kingdom, Australia, and New Zealand.
2. ADBRO, Malaysia
ADBRO is a 500 Startups-backed in-image programmatic marketing platform for publishers and advertisers. This Malaysian firm serves computer vision enhanced advertisements over contextually relevant images to publishers in major Southeast Asian countries such as Vietnam, Malaysia, and Indonesia. ADBRO uses the patented computer vision and machine learning tools to scan articles, photos, and other content types, allowing the platform to employ programmatically accessible in-image formats for marketers.
3. Eyeota, Singapore
Eyeota is a platform for audience technology that enables the intelligent use of data. Eyeota collaborates with advertisers, data owners, and research firms to deliver unique, comprehensive, and qualified audience data. Their technology platform translates audience data so that organizations can make better business decisions, better understand their consumers, and enhance their marketing strategies. Eyeota was established in 2010 and currently works throughout Europe, Asia, Australia, and the Americas.
4. Cashtree, Indonesia
This Indonesian ad-tech startup has been growing significantly since its launch. Since 2015, the company has reportedly amassed over 12 million registered users. The business also received US $4 million in Series A investment from K Cube Ventures, now known as Kakao Ventures, and Korea Investment Partners. The firm has since developed into a digital agency, expanding its offerings to include assistance and consultation for more conventional forms of advertising
5. SilverPush, Singapore
Founded in 2012, SilverPush provides advertising technology solutions powered by artificial intelligence. It has been assisting some of the world’s top brands in better understanding and reaching their customers. SilverPush’s MIRRORS platform, driven by deep learning and computer vision, assists marketers in discovering their most appropriate audience through context-relevant video ad placement targeting in a completely managed and brand-safe environment. Parallels, a real-time moment marketing platform, assists companies and customers in meaningful connections through a variety of real-time live situations.
6. AdEasy, Malaysia
AdEasy, a Malaysian business created by industry veterans Melissa Sim and Therine Goh in 2017, is defying the trend by focusing on developing the offline advertising market. This ad-tech firm has steadily grown thanks to successive rounds of private investment and a highly successful crowdfunding campaign. According to the COO Therine, they have plans to expand their presence in Singapore and Thailand next year. The company is also interested in Vietnam and the Philippines if feasibility studies show positive insights.
7. AiSensum, Indonesia
LuckyLaku Lab by AiSensum is a Performance Marketing SaaS platform that assists Enterprise firms in increasing revenue and ROAS (Return on Ad Spend) using FB/IG/TT/YT Ads. AiSensum’s Media strategies assist to RECRUIT (new consumers), REGROW (current customers), and RECELEBRATE (special occasions). The media strategy analyses the trends in the transaction data and advises on what product to market and who to reach out to. Companies benefit from AiSensum’s API connections with Ecommerce Marketplaces and Facebook. AiSensum empowers consumers by providing a unified picture of their sales and advertising success through a transparent, user-friendly, lightning-fast platform that requires no training.
8. DiaqAI, Singapore
DiaqAI is a simple and comprehensive platform to help you use your time wisely and keep your spending under control. The firm designed its technology so that every SMB, regardless of experience or funding, may have high-quality advertising capacity. Thus, DiaqAI believes that advertisers of all sizes should have the right to know where and why their money is being spent. The company achieves its campaign objectives by making all aspects of its technology quantifiable and meaningful. Since being incepted in 2017, DiaqAI has connected marketers such that their capacity to reach an actionable audience does not outweigh their budget or time.
9. Primo, Thailand
Primo is a data-driven cross-promotion platform that helps companies reach new customers by partnering with other shops. Customers receive reward points that may be used at participating shops. The platform can also target members and generate redemption statistics, which has helped them land big clients including Robinson, Kooup, and Power Buy. This Thailand-based firm focuses on assisting enterprise marketers by using existing customer data and membership.
Conclusion
Listed above are the most well-known advertising startup in Southeast Asia. Because there are so many potential clients online, digital advertising is a no-brainer. Consider the impact of advertising if you could combine interactive content with customer-specific data to increase lead generation. A closer look at Southeast Asia shows that it is a place filled with opportunities, thanks to promising developments and higher purchasing power. The time has come for startups to start working and capitalize on it.
