Explore through our library for our market insights, research articles, case studies and more.
Introduction The past few years have been marked by economic turbulence and uncertainty. The COVID-19 pandemic, in particular, has had a significant impact on businesses
Introduction Pricing is one of the most important aspects of any business, and this is especially true for startups. Setting the right price for your
Introduction Customer retention is the practice of maintaining ongoing relationships with customers and encouraging them to continue doing business with your company. Retention is important
Introduction In today’s digital age, influencer marketing has emerged as a powerful tool for businesses of all sizes to reach new audiences and grow their
Introduction Branding refers to the process of creating a unique name, design, symbol, or other feature that identifies and differentiates a company or product from
Introduction Startups are exciting ventures that hold a lot of promise for entrepreneurs and investors alike. With the right idea and execution, a startup can
Introduction Impact investing refers to the practice of investing in companies, organizations, and funds with the intention of generating a measurable, beneficial social or environmental
Introduction Customer retention is a critical aspect of any business. In the context of startups, it is the biggest proof of product validation, thereby giving
This article provides a brief overview of the network effects. It also discusses the various types of network effects and the factors that contribute to the network effect moat.
Get an overview of SaaS based-business models. Its pros and cons, relevant metrics and different pricing models are discussed in detail.
This article provides a detailed overview of different aspects of e-commerce businesses and useful metrics to track its performance.
Driven by pandemic lockdowns, increased internet usage allowed direct-to-consumer companies such as Happy Human and Recess to flourish.
