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SaaS startup Insider enters unicorn club with recent fundraising

Insider, a Singapore-based startup that provides software solutions to help clients with marketing decisions, has raised $121 million in Series D round. Sequoia, Riverwood Capital and 212 VC participated in this round. Founded in 2012, the firm provides enterprise marketers quality consumer data across channels and systems. Recently acquired funds will be used by Insider to scale its team and invest in its Hong Kong unit in the upcoming years.

This article has been summarised for quick read. The original article can be read on Tech in Asia.